Some said she didn’t think she fit their stereotype.
“I got lots of reactions like ‘You can’t possibly be a lesbian, you’ve got long hair,'” Exton recalled.
“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.
But Exton found that dating apps for lesbians were few and akin to Grindr, a service for gay men that is infamous for flings.
Who wouldn’t want to be in that pile of cute women?
According to Her’s study, there are six ways for users to get more likes, more messages, and more dates while using their app. "Of all the times of the week this is the absolute peak, with not only the highest number of new signups but also the greatest number of likes being dished out.
Exton’s future plans include rolling the app out in more cities.
I’m terrible at dating in general, but my go-to online dating move is to get a message from someone cute, and never ever respond. So, when Robyn Exton, the CEO at Her (stylized as HER), a dating app centered on lesbian, bi, and queer women, asked me if I was interested in their latest study on the best hacks for their app, a small, scathing, and very single voice inside me hissed, "You need this." The PR photos didn’t hurt.
It also eliminates the need for women to describe themselves. “They tend to undersell themselves.” Originally, Exton’s product was aimed purely at dating.