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The first step is to think like a marketer: you have a product (you) that you’re trying to move (i.e. This means that your primary photo, the one that appears next to your screen-name in your online dating profile, needs to be a clear shot of your head and shoulders. Not something awkwardly cropped from your vacation snaps. The other aspects of your dating profile in descending order of importance: , you can’t just toss your profile out into the great digital sea and hope that somebody stumbles across you by accident.
You want to send up signs and search lights that lets the right people know: YOU ARE HERE.
What you want is , you want the people whom you’re hoping to date… The very first thing that people look at when they get your message in their inbox and are trying to decide whether or not they’re intrigued enough to write back is your profile photo in the thumbnail. ladies” shirtless photos; all it does is make women think of The Jersey Shore – and not in a good way.
so you have to know how they think, what they’re looking for and, critically, how to grab them by the eyeballs. Your profile – your screen name, your photos, your vital statistics and your words – are your packaging and even slight flaws can make potential customers (dates) go off in search of products that strike them as more appealing. If you don’t snag those eyeballs right from the get-go, you’ve already lost them. You need your first photo to be one that impresses. Just your smiling face, possibly with a splash of color somewhere to help stand out from the other sea of photos. If you don’t have enough imagination to figure out how to get a photo from your time at the beach or waterpark to show that you’ve got more cuts than Tiesto then you really shouldn’t be worried about online dating in the first place.
Is a Doctor Who fan going to look for phrases like “Whovian” or is she more likely to search for “Tardis,” “Tennant,” or “Smith,” or “Donna Noble was the best companion?
” You have to think like the people you are hoping to attractwant to date and see how they talk about interests and hobbies that you share. You need to make sure that these feature prominently in your profile.
Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.Another key to successful marketing is to maintain your visibility in a crowded market.Online dating sites like OKCupid and Plenty of Fish get thousands of new dating profiles ; if you live in a large-ish city, then it’s very easy for your profile to get lost in the influx of new users.Other dating sites have different ways of keeping more active members in the forefront.OKCupid highlights new uploaded profile photos and gives a noted preference to people who answer more of their questions and quizzes.
OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.